Status of Each Business Segments
The figure below shows the sales of each business unit, and the ratio of that unit to overall sales for the year ended December 2020. Sales figures include internal sales and transfers between and within business segments, which totaled 9.749 billion yen.
179.374 billion yen in the household goods business, 87.2% of total sales
Sales by year
Insecticides and Repellents Segment
In Japan, there was a record warm winter throughout the country from the beginning of the year, and the weather conditions were favorable in May and June, when the peak shipping season was approaching. Against the backdrop of the recommendation to use ventilation as a preventive measure against infection by the new coronavirus, sales of Earth No Mat and other products that prevent pest infestation increased. In addition, sales were significantly higher than the previous year due to the effect of measures to reduce the amount of returned goods, which is one of the management issues, resulting in the smallest ever amount of returned goods. On the other hand, our market share was 55.0% (down 1.2 points from the previous year), mainly due to lower than expected market growth in aerosols for cockroaches.
Overseas, in addition to strong sales at local subsidiaries in ASEAN and China, export sales to Saudi Arabia and other countries grew.
As a result, net sales for this division increased 11.1% year on year, to 65,990 million yen.
Household Products Segment
In the oral care product segment,sales increased by 1.9% year-on-year to 45,222 million yen, due to the continued strong sales of Schmitect, a toothpaste for the prevention of hypersensitivity, and the contribution of Mondamin Premium Care Strong Mint, a new mouthwash product.
In the bath product segment, sales of the granulated type "Kikiyu", the packaged type "Nihon no Meito" and "Iiyu Tabidachi", and the tablet type "On-Awa" were strong as the market for bath additives expanded.
As for the other household products segment, In other daily necessities, sales of Kaiteki Guard household masks increased due to the spread of the new coronavirus infection, and sales of cleaning products also increased due to increased demand for nesting products, but due to the impact of the termination of the sales and business alliance with Reckitt Benckiser at the end of 2019, sales increased 11.3% year-on-year to 32,606 million yen. However, due to the impact of the termination of the sales and business alliance with Reckitt Benckiser at the end of 2019, net sales decreased to 32,606 million yen (down 11.7% year-on-year).
As a result, net sales for this division decreased by 1.1% from the previous fiscal year to 104,164 million yen.
Pet products and others segment
In the Pet care products segment, sales of pet care products such as towels and cleaners increased due to the increase in the amount of time customers spend with their pets in the Corona disaster and the renewal of existing products. In addition, aggressive sales measures such as promoting the introduction of the products to drugstores resulted in sales of 9,220 million yen (up 11.6% YOY) in this category.
26.420 billion yen in the General Environment and Sanitation Business, 12.8％ of total sales
Sales by year
In the General Environment and Sanitation Business, outsourcing needs for sanitation management increased against the backdrop of growing awareness of "safety and security" among consumers and difficulties in securing labor at factories due to a decrease in the working population, etc. In food-related factories and packaging-related factories, which are our main customer segments, there was a growing need for the high-quality sanitation management services provided by the Group.
Under these circumstances, we aggressively invested in building an internal structure that can promptly respond to customer needs by hiring and training human resources, developing software to improve operational efficiency, and other measures, as well as providing differentiated quality assurance services by strengthening our technological development capabilities to maintain and expand contracts. We also worked to maintain and expand contracts by providing differentiated quality assurance services by strengthening our technological development capabilities. In this context, we strengthened our efforts in the pharmaceutical and regenerative medicine industries, and in auditing and consulting services related to food safety management.
As a result of the above, net sales for this business segment increased by 3.3% year on year to 26,420 million yen.
For more information about our General Environment and Sanitation Business, please visit the Earth Environmental Service Co., Ltd. website.